Monday, January 28, 2008

The story

The story was conceived very fast, in just one week, and chosen among other two storylines. The first rough ideas were about a product who becomes worried when he gets to know about when he's going to die, thanks to the expiring date on his back. This story line was rejected because it didn't promote the main idea in the story: the solidarity between the members of a community.
From this concept evolved the love story between a tupperware and his content.
The film was called "The Fridge" until the very end of the project. The name "Fridge Affair" came up as possible title within the last two weeks of the project.

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